Schools' fundraising for charities holds firm

Friday 1st November 2013

90% of schools have raised the same or more for charities over the past two years and OMSG Group Company, Jem Education Direct’s second annual investigation into fundraising by schools confirms that this trend will continue.
This year the report is over 100 pages and is packed with powerful insights and facts about how schools are behaving with regards to fundraising. With nearly 1,500 schools across the UK providing feedback, the results offer a robust picture of education’s contribution to the charity sector; who they support and why.
Comic Relief and Children in Need once again top the list of charities schools are most likely to support. Average amounts raised across Primary and Secondary have risen from £4,080 to £4,205 per school with this increase coming  from the Secondary sector. This represents a potential £2.4 million across the education sector.

90% of schools have raised the same or more for charities over the past two years and OMSG Group Company, Jem Education Direct’s second annual investigation into fundraising by schools confirms that this trend will continue.

This year the report is over 100 pages and is packed with powerful insights and facts about how schools are behaving with regards to fundraising. With nearly 1,500 schools across the UK providing feedback, the results offer a robust picture of education’s contribution to the charity sector; who they support and why.

Comic Relief and Children in Need once again top the list of charities schools are most likely to support. Average amounts raised across Primary and Secondary have risen from £4,080 to £4,205 per school with this increase coming from the Secondary sector. This represents a potential £2.4 million across the education sector.

Some key facts from the results:

  • 90% of schools have raised the same or more for charities over the past two years and 87% state that pattern will remain for the next 12 months
  • 56% of schools focus their contributions on Children’s charities
  • 77% of schools donate all the money they raise to their chosen charity
  • Non uniform days are the events most often run to raise money
  • 56% of schools prefer a pre-printed resource pack sent to them to support the fundraising
  • 93% of schools state they get a great deal of support and enthusiasm from pupils about charitable events.

Available in the full report:

  • How contributions have changed over the past two years
  • How contributions will change this academic year
  • What support they value
  • The types of charities on which they currently focus the majority of their fundraising
  • How they allocate the money
  • What events do they run to fundraise?
  • How they organise the fundraising
  • How they choose which charities to support
  • The proportion of schools with a dedicated charity co-ordinator
  • The top named charities supported in the past 3 years*
  • The top named charities they believe are most supported by schools*
  • The top named charities they are most likely to support in the next 12 months*
  • The impact of resources packs
  • The amounts they are donating
  • The amounts they are targeting in the next 12 months
  • Schools use of incentives and prizes to facilitate fundraising
  • Attitudes towards fundraising amongst teachers, pupils and staff
  • Samples of general comments

* The full list showing frequency of the charities named in these questions are provided at the end of the report.

You can order a completely free copy of the report by registering here or call Jem Education Direct on 01795 415115 or email info@jem.co.uk

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