BP’s e-Brochure Library a Winner
Wednesday 7th August 2013
BP Travel Marketing Services have successfully launched their new e-Brochure Library to travel agents, with particular focus on those not receiving bulk supplies of brochures such as call centres and home-based travel agents.
Over 80% of the brochure titles now have an e-version available to view on BP’s trade brochure ordering portal, www.trade-gate.co.uk, regularly used by all travel shops. Travel agents can forward e-Brochures on to their customers.
e-Brochure views have increased by 400% versus the same time last year with this growth expected to continue.
BP’s Director of Sales, Steve Martin said, “Many consumers still prefer paper brochures but when these are not in stock then travel agents can refer to our unique e-Brochure library to clinch a booking. Tour operators also benefit from their product remaining on sale on the high street and in call centres when paper brochures are not available”.
He continued, “We are delighted with the rapid growth of our searchable e-Brochure library. The high demand from agents, especially those with the customer on the phone or when quoting by email, shows we’re meeting a need”.
6th August 2013